IMMERSIVE

WORLD TOURNAMENT OF SLOTS

The challenge was to create a live event experience worthy of PLAYSTUDIOS' biggest competition. As hundreds of players competed for a $1 million grand prize during the World Tournament of Slots, the content needed to entertain spectators, reinforce the brand, and maintain energy throughout a multi-day event.

To achieve this, I designed a branded motion graphics system centered around a 38-foot LED video wall. Fusing Gen AI-generated animated characters with traditional motion design, the experience delivered dynamic visual storytelling that heightened key tournament moments and kept audiences engaged throughout the competition.

Client PLAYSTUDIOS, myVIP

Role Creative Direction, Writer, Motion Design, Gen AI