PROMOTION

HOLIDAY WISH LIST

One of PLAYSTUDIOS’ biggest challenges was getting players to engage with its loyalty program, myVIP. The brief was to capitalize on the growing momentum of Cyber Monday and develop a strategy that would increase interaction within the myVIP rewards store. The result was one of the brand’s most successful amplified in-game and social campaigns to date—surpassing performance goals while also revitalizing engagement across the underperforming myVIP social channels.

Client PLAYSTUDIOS, myVIP

Role Creative Direction, Concept, Writer, Director