PROMOTION

PUMPKIN SPICE & EVERYTHING NICE

The success of The Holiday Wish List proved that culturally relevant promotions could drive meaningful player engagement. The next challenge was to sustain that momentum throughout the year with seasonal campaigns that increased daily active users, boosted rewards store participation, and expanded social interaction.

At the heart of the campaign was Pumpkin Spice & Everything Nice, a seasonal promotion that capitalized on the annual return of the pumpkin spice latte. By leveraging the excitement surrounding the cultural moment—and the urgency of a limited-time offer—the campaign gave players a compelling reason to engage immediately, driving participation and interaction across every touchpoint.

Client PLAYSTUDIOS, myVIP

Role Creative Director