AWARENESS

OVERREACT 2 STROKE

The success of a stroke awareness campaign isn't measured by views—it's measured by whether someone recognizes the signs and calls 911 in time. That meant overcoming a critical communication challenge: helping audiences understand that stroke symptoms aren't always obvious and that waiting to "see what happens" can have life-altering consequences. The campaign also needed to resonate with underserved communities, where stroke awareness remains disproportionately low, and with adults under 49, a population experiencing a rising incidence of stroke.

The challenge was to create a video series that aligned with Genentech's outreach campaign while speaking directly to these audiences. The goal was to move beyond traditional health messaging by delivering culturally relevant, relatable stories that empowered viewers to recognize the signs of stroke and act quickly when every minute matters.

Client Genentech

Agency Viscira

Role Creative Lead, Writer, On set Direction, Motion Design