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MYVIP RELAUNCH

In 2022, PLAYSTUDIOS introduced playBLOCKS, using blockchain technology to further its leadership in rewarded play and create more engaging experiences across its portfolio of games. The initiative prompted a significant strategic evolution of the myVIP program, reshaping the overall player experience.

My challenge was to build excitement around the upcoming changes while reassuring players that the core elements they valued most about myVIP would remain intact.

Client PLAYSTUDIOS, myVIP

Role Creative Director, Motion Design, Writer, Editor