BRAND MASCOT

MYVEGAS LIVE!

When the pandemic shut down live events in 2020, PLAYSTUDIOS lost one of the most powerful ways it connected with its most dedicated myVEGAS players. The challenge was to recreate the excitement, exclusivity, and sense of community of those in-person experiences—without bringing people together in the same room.

To bridge that gap, we created myVEGAS LIVE!, a twice-monthly social livestream hosted by the brand's virtual mascot, Vivian. Through interactive games, real-time audience participation, and headline-worthy prizes—including all-expenses-paid vacations—the series transformed passive viewers into active participants. The format quickly gained momentum, driving a dramatic increase in social engagement and evolving into increasingly ambitious productions, culminating in an Andy Williams–inspired holiday special.

Client PLAYSTUDIOS, myVEGAS

Role Creative Direction, Concept, Art Direction, Writer, On Set Direction