COMMERCIAL

IN IS THE NEW OUT

During the COVID-19 lockdowns, PLAYSTUDIOS continually looked for new ways to keep players engaged and connected to the brand. In Is the New Out was developed at the height of the pandemic, when people were stuck at home and looking for meaningful ways to stay connected to the outside world.

Created as a television campaign for the myVEGAS app, the concept encouraged players to embrace creativity, reinvent familiar routines, and turn a challenging moment into an opportunity for self-expression and discovery.

Client PLAYSTUDIOS, myVEGAS

Role Creative Lead, Motion Design