CROSS-PROMO

myVEGAS BINGO LAUNCH

To launch myVEGAS Bingo, PLAYSTUDIOS partnered with Las Vegas Ballpark to create an experience fans couldn't ignore. The strategy was simple: replace passive advertising with live, participatory entertainment that made the brand part of the game.

Custom jumbotron experiences brought the campaign to life throughout each matchup. Bingo Beverage rewarded entire sections with free drinks, while Be a Baller surprised lucky fans with instant upgrades to the exclusive PLAYSTUDIOS Club. Each activation delivered a memorable reward, amplified the excitement inside the stadium, and positioned myVEGAS Bingo as a brand built around fun, generosity, and unforgettable experiences.

Client PLAYSTUDIOS, Las Vegas Ballpark

Role Creative Direction, Writer, Motion Design