B2B PARTNER

THE POWER OF PLAY

PLAYSTUDIOS rewards players with real-world experiences and offers through its playAWARDS platform—one of the key features that keeps players engaged and coming back. These rewards are made possible through partnerships with leading consumer brands. For those partners, playAWARDS provides a unique opportunity to connect directly with a large and valuable mobile-gaming audience in a way that is engaging, highly cost-effective, and requires minimal effort or resources to implement.

To continue growing the rewards ecosystem, however, PLAYSTUDIOS must consistently attract new partners, and communicating the value of the platform quickly and effectively can be a challenge, particularly for brands unfamiliar with the program.

The objective was to distill the benefits of the playAWARDS partnership into a short, compelling video that could support the Business Development team, clearly communicate the value proposition, and help streamline the process of bringing new partners on board.

Client PLAYSTUDIOS, playAWARDS

Role Creative Lead, Motion Design