PROMOTION

1984 Sweeps (I WANT MYVIP)

Building on the success of the Holiday Wish List, PLAYSTUDIOS set out to expand its in-game and social campaigns with three clear objectives: increase daily active users, drive greater participation in the rewards store, and strengthen social engagement. The result was a series of amplified giveaways, highlighted by the 1984 Sweepstakes.

The creative concept was inspired by the 40th anniversary of Tetris, first released in 1984, and the enduring cultural influence of the decade itself. By tapping into the music, style, and unmistakable nostalgia of the '80s—a particularly powerful touchstone for PLAYSTUDIOS' core audience of adults ages 45–65—the campaign created a natural intersection between a cultural milestone and audience insight, ultimately delivering against all three objectives.

Client PLAYSTUDIOS, myVIP

Role Creative Direction, Concept, Art Direction, Copy Writer